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My name is Iris Marzolf. I'm pursuing a Media Arts major and Creative Writing minor at Chatham University. I am passionate about stories and frequently have a book in my hand or my eyes glued to a TV screen. I hope to one day find a career that allows me to tell stories through writing or photography.

www.linkedin.com/in/iris-marzolf

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IA5

The guest lecture that impacted me the most was Rebecca Harris’s lecture on entrepreneurship. Rebecca Harris is the Executive Director for the Center for Women’s Entrepreneurship at Chatham University. She co-founded Toledo Area Parent News, and was the founder and president for Harris Consulting from 2004-2009. https://www.linkedin.com/in/rebecca-harris-03a81114/ From Rebecca’s lecture I gleaned five core aspects for being an entrepreneur: 1. Follow the money – find a need 2. You must have passion for what you’re creating 3. Understand that you have three choices if your business is not working the way you want:             -stay and accept             -stay and change             -exit 4. Know that it’s not about you, it’s about your customers 5. Failure is a part of entrepreneurship, and a part of learning The textbook defines an entrepreneur as someone who identifies a business opportunity and assumes the risk of creating and running a business to take
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IA3

Personal Business Plan Mission Statement To connect people to a place or a memory through the senses. Business Environment -            What industry will you be competing in? - I will be competing in the arts/photography industry. I plan to take photographs, make prints of them, then accessorize them with scents, frames, and decorations that are specific to each individual photograph. -            How does the industry look like in the global environment? - It’s easy to enter, because anyone with a device that can take photos (phones, tablets, cameras) could potentially start the same business. Many people all over the world sell prints. They only need a photo-capturing device, printing supplies, and a means to open an online store. In fact, O*NET reports that 64% view photography as an extremely competitive market. I also decided to pull statistics from Etsy, because it’s a popular, global e-commerce site that artists use to sell their items, and it is also what I would
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IA4

The business event I attended was Fall in Love with Marketing with guest speaker Andrew Garberson. Andrew is the Director of Digital Marketing Strategy for LunaMetrics and an adjunct professor for digital marketing at Chatham University. The event was kicked off by Andrew’s presentation about analyzing data in today’s data-saturated world. It was a great networking opportunity to meet alumni and professionals within the business and marketing field. https://www.linkedin.com/in/garberson/ First, Andrew talked about how the the amount of data that exists in the world today is extremely large compared to ten or twenty years ago. The large amount of data has changed marketing strategies. For instance, people used to measure success by the number of hits or views a website got, but now success is measured by the website’s performance: what users thought when using the website, and the quality of their experience. Andrew also mentioned his team and how diverse they are. Their wid
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